Parcel

Creative Direction + Brand Identity

Parcel is a web3 gaming marketplace built by a passionate team of developers looking to change the web3 gaming industry. From metaverse real estate and metaverse creator community-building, to a web3 gaming NFT marketplace, to a marketplace API for other web3 games, Parcel was constantly evolving to meet a changing audience in a new industry. I worked closely with the team as Creative Director to bring their vision to life. With my knowledge of and familiarity with the NFT/metaverse space in the hype of 2021, I was able to create a brand for Parcel that visually lives within the web3 space, while also remaining professional and reputable. I managed and directed a team comprised of freelancers, including a Graphic Designer, Illustrator/Animator, and Videographer/Director.

All videos created by Lastlook

All illustrations (aside from Parcel Palace) and illustration animations created by James Dyvbig

My Role

Creative Director
Designer

When

2021–2023
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