Highlo is an exclusive, members-only salon in Midtown, New York City. The Highlo logo and brand identity capture the experience of the Highlo interior – an exclusive oasis. Highlo creates a chill space for high-end clients to escape their high-intensity, everyday routine and hang out over an espresso or a beer. I designed the logo and all brand identity work, and additional print materials and digital assets. All brand personality and tone of voice work was completed with the help of Charlotte Li.