Arbitrum: ETHDenver + GDC

Arbitrum partnered with IN to create dynamic brand experiences at ETHDenver and GDC 2025. In Denver, we built a striking custom LED-lined booth, curated an immersive party with several touchpoints, and designed a Shake Shack full-day takeover. At GDC, we engaged the Web3 gaming community with hands-on demos, a branded lounge, and hidden swag activations.