City Harvest: Rebrand

City Harvest is a nonprofit dedicated to feeding New York City’s hungry. We developed a flexible visual system that both designers and non-designers could easily apply across print and digital media. I defined guidelines for grid, typography, color, photography, and other graphic elements, I designed the brand book and various print materials, and I animated brand visuals and systems.

Date

2017

Type

Branding

Role

Designer

Agency: Clarke CD/AD: Michael Clarke + Joyce Chen GD: Arielle Zoeller + Mike Davies + Amy McMahon + David Thorpe