Coffeemate + Harry Potter: Butterbeer Cafe

Invisible North transformed an NYC bar/restaurant into a two-day Butterbeer Cafe coffee popup for Coffeemate x Harry Potter, immersing over 2,375 attendees into a world of hidden details, magical moments, and whimsical coffee concoctions. From easter egg mirror messaging to a sensorial “magic wall” with hidden photo moments and surprise-and-delight interactions, every element encouraged discovery - including a custom-designed “Daily Buzz” newspaper that revealed a secret menu item through puzzle-solving. As Art Director, I directed our creative team, while aligning stakeholder visions from Nestlé and Warner Bros. into a cohesive, ownable environment. I contributed hands-on graphic design, directed 3D creative, and supported on-site execution.