Square: 2025 Fall Releases

IN partnered with Square to debut their Fall Releases with an immersive event at Lightbox NYC. I art directed the 360° projection mapping experience, positioning Square at the heart of a neighborhood narrative inspired by real small business stories and the tactile energy of local restaurants.

Date

2025

Date

2025

Date

2025

Type

Experiential

Type

Experiential

Type

Experiential

Role

Art Director

Role

Art Director

Role

Art Director

Agency: Invisible North CD: Ryan Ho AD: Arielle Zoeller GD: Chourouk Zarkaoui + Raisa Almeida 3D Design: Monica Feng Motion Design: Jaewoo Park Production: Ashleigh Walker + Sarah Murray Accounts: Alicia Rivera Content: Kodi Najm