Square: 2025 Fall Releases
Invisible North partnered with Square to debut their Fall Releases with an immersive event at Lightbox NYC. I art directed the experience which included 360° projection mapping and a custom kitchen featuring four interactive product touchpoints, including AI voice ordering. The experience positioned Square at the heart of a neighborhood narrative inspired by real small business stories and the tactile energy of local restaurants.
Agency: Invisible North CD: Ryan Ho AD: Arielle Zoeller GD: Chourouk Zarkaoui + Raisa Almeida 3D Design: Monica Feng Motion Design: Jaewoo Park Production: Ashleigh Walker + Sarah Murray Accounts: Alicia Rivera Content: Kodi Najm
